Hello Members and Community
You know your medicine.
You know how to talk to patients once they’re sitting in front of you.
But turning that knowledge into social media content can feel surprisingly difficult.
What do you post?
How often?
Do you have to make Reels?
Do you have to be on camera?
How do you talk about what you treat without crossing professional advertising boundaries?
These are exactly the questions we’re addressing in our upcoming workshop:
Social Media Fundamentals for TCM Practitioners
with Dr. Eileen Li, PT, DPT, L.Ac.
This is not a workshop about chasing followers or becoming an influencer.
It’s about learning how to use social media as another way for prospective patients to find you, understand what you do, and become familiar with your practice.
During the workshop, Dr. Li will walk through how to:
develop content ideas from the knowledge you already have
create simple content pillars so you aren’t starting from zero every week
write stronger hooks and messaging
choose content formats that actually fit your personality and schedule
create content without always being on camera
batch content more efficiently
use AI as a practical content tool
think about social media within Canadian professional advertising requirements
The goal is for you to leave with a much clearer idea of what to say, how to say it, and how to create content consistently without making social media another full-time job.
📅 Saturday, October 17 | 12:00–2:00 PM EST | Live on Zoom
TCMO Members (log in) – $97
TCMO Student Members (log in) – $47
Sister Association Members (coupon at checkout) – $97
Partner School Students (coupon at checkout) – $47
Non-members – $197 — includes free TCMO membership through end of 2026 [great value]
Every ticket includes 24 months of recording access.
