There are people in our communities who are looking for exactly the kind of care we provide. The problem is that many of them don’t know we are here.
And I don’t think that is only a marketing problem. I think it is a challenge for our profession.
For many years, Acupuncturists and Chinese medicine practitioners have done good work. We have built practices largely through word of mouth, cared for our patients, and allowed the results of our work to speak for themselves.
There is something admirable about that. But I also believe the next chapter of our profession requires more from us.
We need to be willing to be seen.
