Build Your Presence & Grow Your Practice in Canada
Establishing Trust & Authority Through Social Media
ALive 2-Hour Virtual Workshopfor Canadian Acupuncturists, TCM Practitioners&Doctors of TCM withDr. Eileen Li, PT, DPT, L.Ac.
SATURDAY, OCTOBER 17, 2026
9:00 am PDT | 12:00 pm EDT | 1:00 pm ADT
Hosted by Traditional Chinese Medicine Ontario (TCMO) • Open to clinicians and students across Canada
Why incorporate social media into my practice?
Helps attract new patients
Builds trust with people researching you before they book
Provides valuable education and makes TCM accessible
Builds community and practitioner connections
IS THIS WORKSHOP FOR ME?
You don’t need to be an influencer, post every day or be comfortable on camera. This workshop is designed for practitioners at every stage: from those who don’t know where to begin, to those already posting who want better results. to established creators ready to expand their reach.
NEW TO SOCIAL MEDIA
Find the right place to begin.
POSTING NOW
Create more engaging content.
READY TO GROW
Expand reach with clearer strategy.
CAMERA SHY
Use faceless content strategies.
WHAT YOU’LL LEARN
This isn’t generic social media advice. Dr. Li used social media to fully book her practice, reach millions and build a 2.5 million+ audience. Learn the strategies behind her success, adapted for Canadian practitioners.
1. Start With the Right Strategy
Choose the platforms that fit your practice and goals, understand what social media can realistically do, and optimize your profile so patients quickly understand who you are and now you can help.
2. Create Content that People Want to See
Learn Dr. Li’s four content pillars, faceless content, ideas. hooks, scripts and calls to action, Build a clearer strategy for who you’re trying to reach and what they need from you.
3. Create a System that You Can Maintain
Social media shouldn’t become another full-time job. Batch approximately one month of content at a time, use basic automation and create a repeatable workflow for a busy clinical practice.
4. Turn Attention into Opportunity
Use lead magnets, opt-in strategies and email follow-up to move beyond followers and views and create a pathway toward prospective patient leads.
5. Market within Your Jurisdiction’s Guidelines, Bylaws & Regulations
Understand how advertising requirements affect regulated practitioners and explore alternatives to common marketing approaches that may be prohibited in your province.
BONUS: CUSTOMIZED SOCIAL MEDIA AI COMPLIANCE PROMPT
To help create social media content aligning with applicable advertising standards.
TCMO Members: $97
Non-members: $197
Students: $47
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