VISIBILITY: Build Your Presence to Grow Your Practice

Registration

You know social media could help more people discover your practice. But knowing that and knowing what to actually post are two very different things.

This practical workshop helps Canadian TCM and acupuncture practitioners use social media professionally, strategically, and sustainably — without becoming an influencer. The goal is to become findable.

• Students $47 TCMO student members only — partner school students use a school coupon on Non-member
  Log in if you’re a TCMO student
• TCMO members $97 Requires TCMO member login
  Log in for member price
• Sister association members $97 Requires your association outreach coupon on the Non-member ticket
  Register with coupon →
• Non-members $197 Full price — sister/school codes bring this to $97 / $47 at checkout
  Register — $197

Partner codes required: Sister association and partner school rates are only available with an outreach coupon (SM26-ACRONYM) on the Non-member ticket — there is no open $97 sister button. Enter the code in the coupon field at checkout to adjust the price automatically.

What you’ll learn

• Social Media Fundamentals: what social media can realistically do for a local healthcare practice — and what it can’t.
• Choosing Your Platform: Instagram, Facebook, TikTok? Decide where your time is best spent.
• What to Actually Post: turn practitioner knowledge into educational, relevant content.
• Content Without Being On Camera 24/7: talking-head, B-roll, carousels, faceless formats.
• Hooks & Messaging: capture attention and explain Chinese medicine clearly.
• Creating Content More Efficiently: pillars, batching, repeatable systems.
• Local Visibility: become discoverable in the community you serve.
• Canadian Advertising Considerations: Ontario-aware standards around testimonials, guarantees, and claims.
• Using AI Without Outsourcing Your Brain: ideas and drafts while keeping your professional judgment.

Who this workshop is for

Acupuncturists and TCM practitioners who know they “should probably be doing something” on social media, have an account but rarely post, want more structure, feel uncomfortable on camera, or are unsure how advertising rules apply online. No established following required.

About Dr. Eileen Li

Dr. Eileen Li, PT, DPT, L.Ac. is a second-generation licensed acupuncturist, Chinese medicine herbalist, physical therapist, and founder of Anew Integrative Acupuncture in Greenwich, Connecticut. Outside the treatment room she has built a multi-platform audience of more than 2.5 million followers across Instagram, TikTok, Facebook, and YouTube (@anew.acu), translating Chinese medicine into practical, engaging education. Her work has been featured by WebMD, AARP, CNBC Make It, Refinery29, HuffPost, and others. In this workshop she brings that experience back to the realities of a local clinical practice: limited time, professional regulations, and a strategy that doesn’t require becoming a full-time content creator.